Written by Michele Jones, Author, “How to sell Remy and Virgin Hair Extensions”
Can you still make money selling hair extensions with thousands of sellers online? Yes you can.
Even though there are thousands of hair extension companies online and elsewhere, you can still make money selling hair extensions. It is now an overcrowded niche, but don’t get nervous about all the competition. You can set you and your business apart from all the rest. You have to ask yourself, what is everyone selling? How is everyone selling? Who are the most popular hair sellers? What makes them more popular? Once you can answer all of these questions, ask yourself how can you add value and how can you be different? Once you find the most popular company look at their posts on social media and look at the posts that have the most responses and followers. From there look at how you could do the same posts only better. Tactics are one thing, strategies are another thing. Whether you’re a start-up or reinventing yourself, identifying the essential core elements that can help build your company’s name and reputation will get you started on the road to having a successful business.
Develop a marketing strategy; you can use it as a foundation for your communication to customers plan.
First let’s start with the surrounding community and the community you live in. Start with making your hair extensions brand popular there first.
USPS has a marketing tool that lets you mail to every door within a selected zip code. Get some great fliers created with your brand logo and product along with how to reach you, include phone numbers, email, website and social media. If you’re sending postcards to your surrounding community let them know you’re local and the key benefits to using your hair extensions.
Start pounding the pavement to build up your territory, go to hair salons and introduce your hair extensions. If the salon isn’t selling hair already find out if they would be interested in using your brand after a trial use. If they’re still not interested in purchasing your hair extensions, ask the owner or manager if you can rent a booth for one month at the same amount they charge stylists and set up a mini hair extensions store within the salon. That way the salon can see new customer’s buying your hair extensions and the reactions to your hair extensions and how many of their own customers buy your hair extensions. Let them know you will do your own marketing which will also be a benefit to the salon, because it’s free marketing and advertising.
Go to local, popular boutiques and ask if they would be interested in selling your hair extensions brand, if they don’t want to purchase just yet because of uncertainty, tell them you will do consignment and come in once a week to check inventory and collect money. Or if you come across a new or recently opened boutique team up with them and do a fashion show with the models wearing the hair extensions. It’s a win win benefit, they get to showcase the clothes they carry and you get to showcase your hair extensions brand.
Radio Ads, if you have the budget, call or go to the local radio stations that your idea customers listen to, find out the prices for advertising 15, 30 & 60 second commercials. Create a catchy commercial to advertise. Here’s a tip, if you don’t have a big budget for radio advertising, find out the club nights in your local area, advertise in the PM hours 10pm-6am, but only on the club nights so you can catch potential customers on their way to the club or going home. Most club nights fall between Thursdays through Sunday.
Tell your story, how did you get started in the hair extensions business and why, be truthful and authentic. Focus on your story, skill set, and style. You want your audience to know you and not just consider you another hair extension seller. You want your audience to trust and like you.
Social Media, we live in an age where you are your Google profile, you need to respond to articles, be visible in blogs. Put a lot of energy into keeping up with social media for your hair extensions brand
Be unique Identify how your business is different and sell that. Think about what the industry already has and what the industry may need.
Do you feel you and your hair extensions brand are unique and If so, in what way?
Can you prove it?
If you’re not unique, are you better at what you do than the competition? And if so, what exactly is it that makes you better?
Can you demonstrate in easily understandable language (not BS) what it is that makes you better or different?
Do you provide quality and at what price?
Do you provide value? And that doesn’t necessarily mean offering the cheapest prices or matching those of some here today gone tomorrow hair seller, that could very well not be around tomorrow.
If you believe you provide value, can you express it in 30 words or less, spelling out what is the unquestionable benefit you provide at a fair price to satisfied customers?
Do you back up your quality products or services with rock-solid, no-questions-asked guarantees and unmatched customer relationships?
Are you totally reliable? Do your hair extensions get to the customer when you say they will? Perhaps a better way of posing the question would be, Does your company have integrity?
Do you give the impression that you’ve been around for a while and intend to be around for several more years?
If you went out of business tomorrow, would anyone care? If you think they won’t care then you really need to start putting in work to make your hair extensions brand valued by customers.
Here are some things that can make you stand out.
Do you have the largest selection of textures, hair colors and lengths?
Newest Textures. Do you have AUTHENTIC unique textures that no one else carries? If you have a new texture or length that no one else can offer then that also makes you unique.
Multiple Uses. Look for other ways that the customer can use the same product or service.
If you customer buys hair extensions from you and they feel they no longer have a use for the hair extensions and they want to try another texture, offer to turn the used and old hair extensions into a ponytail for emergencies or in between sew ins. If your hair is authentic and of great quality, do a Youtube video. Get a model to have the hair extensions installed on and do a weekly update for the next three months to show how the hair on the model looks week after week. It would be an added bonus if you can get a celebrity stylist to be recorded and agree to install the hair extensions
Superior Customer Service Keep reminding your customer that you are eager to help them by giving extra-ordinary support and knowledge about your hair extensions. Here’s a tip: After your customers buy your hair extensions brand find out when they’re having the hair installed. On the day of the installation call and ask them about how the hair extensions worked out for them. Ask them if they achieved their desired look and if so, ask to have a picture of them sent for social media
Convenient Location Make it easy for customers to do business with you by providing them access in exactly the place where they will need your product or service. If you don’t have a physical store and your local offer to meet them at the salon, you never know, there may be potential customers there.
Expert Consulting If you have deep knowledge about hair extensions, you can be useful in helping your customers before and after the sale is made.
Price If you have a brand that carries a high price, then you offer prestige. If you offer the lowest price, the thrifty customer will be attracted to your hair extensions brand, and that’s ok if you’re looking to cater to a specific niche.
Guarantee Offer a guarantee with your hair extensions brand.
Packaging Offer a package that is different from others. (prettier, stronger, environmentally friendly, easier to open) We have yet to come across a hair extensions brand that has been able to top our packaging.
Just stay focused and keep up with the trends. Look ahead, what’s next?
Whether it’s introducing a new product line; opening in a new market or looking for new textures, just keep moving forward.
Written by Michele Jones author of “How to sell Remy & Virgin Hair Extensions”