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What is Advertising
How important is advertising your hair extensions brand or company.
Different advertising techniques and ideas that bring you buying customers
Social Media Advertising
What is Marketing
how to develop a marketing plan for your hair extensions business
Different Marketing techniques
Online Marketing Techniques
Social Media marketing & Techniques
Do’s and Don’ts for social media
What is Branding
What branding can do for your hair extensions business
How to Start Branding your hair extensions
How to conduct market research for your hair extensions brand
Know your Competitors in your market
How to define your target markets
How to locate your target market
How to write a plan to attract buyers for your hair extensions
Getting Retailers to sell your hair extensions brand
How to find Hair/Accessory Buyers in Retail
What are retailers looking for in your hair extensions brand
Tips for pitching to retailers
Types of hair extension business
Physical Retail Store
Kiosk in the mall
Salons that want to sell hair extensions
Benefits of hair trade shows
Things to keep in mind while attending trade shows
All of the Hair trade shows for 2015-2016
And So much More
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The front of Gladys Freeman’s Dazzles Hair Salon stands out on Washington Street in Roslindale. (New Boston Post photo by Kara Bettis)
BOSTON – For Gladys Freeman, an African immigrant, her skill at braiding hair in traditional ways gave her the key to charting her own path in America.
Freeman, who came to the area 18 years ago from Sierra Leone, owns and operates Dazzles Hair Salon on Washington Street in Roslindale, where she was found on one of April’s first sunny mornings, among family and friends who had gathered in her shop as she began work. She specializes in all types of hair styling and braiding, including weaves, up-dos, short hair, hair care.
But it didn’t come easily. To start down the path of self-employed small business operator, Freeman had to get a license from the Massachusetts Board of Registration of Cosmetologist. And to do that, she had to go to school and meet a host of requirements to offer a service that she already knew how to provide.
“To open any business is a challenge,” said Freeman, a who formerly worked as a hair-braiding stylist before going to cosmetology school to get the license she needed to open her own salon. “I wanted to be able to do all services for my customers.”
Natural African hair braiding, steeped in centuries of African culture, has helped many entrepreneurial women work toward economic independence. Some are immigrants, like Freeman, and some learned traditional techniques from relatives. Some started their braiding shops in their homes while others set up in storefront locations.
In Greater Boston, there are more than two-dozen African-style braiding shops where no other services are offered. Still, the braiders are considered hair stylists under state rules and are required to complete the same training as would-be cosmetologists. That includes classes on hair care and design, from shampooing and conditioning to cutting, coloring, highlighting, as well as skin care, hygiene nail care. A lot of things, in other words, that have little to do with braiding.
“Braiding falls under the cosmetology license,” said Michelle McKenna, manager of the New England Hair Academy in Malden. She said such a license lets the holder provide services beyond hair braiding, although that skill is tested as well. But getting that license requires a significant commitment of time and money.
Massachusetts requires a cosmetology license candidate to have 233 days of education, pass two exams that cost $172 in fees and amass 1,000 hours of work experience, typically obtained as an unpaid intern. There is no minimum age or level of general education required. By comparison, all the other New England states call for 350 days of training and set educational attainment minimums.
For Julianne Moore, who once worked for Freeman at Dazzles, becoming a hair stylist took a lot of work and a major financial commitment. It involved much more than being a hair braider.
“You have to make that big sacrifice” to get a license, Moore said. She’s still paying off a $12,000 debt she took on to attend Empire Beauty School in Boston and work for a year as an unpaid intern. “You don’t have to do that for braiding.”
Moore said that there are a lot of regulations that hair-styling salons have to follow that braiding shops can ignore, because they don’t use chemicals or wash hair.
“I’ve seen the struggle and it’s a lot of work to get here,” Moore said about reaching Freeman’s position of owning her own salon. Referring to the myriad of rules and regulations, she added, “no business owner wants that pressure on their back.”
For Aisha, an African immigrant who owns the bustling Rose African Hair Braiding salon on Blue Hill Avenue in Mattapan, opening the shop meant going to school to get a license, even though she learned braiding in her native land.
“You have to know how to braid first, in case your workers aren’t here,” Aisha said about needed skills and licenses. “They didn’t teach hair braiding during school.”
Some say the requirements to offer hair-braiding services in states like Massachusetts go too far and are at minimum unnecessary and at worst, discriminatory. Some aggrieved braiders have challenged state licensing laws in court, while others have appealed to lawmakers for relief. In Kentucky, braiders won one such battle earlier this month, according to the Institute for Justice, a libertarian public-interest law firm in Arlington, Virginia.
The organization points to the regulations, which in some states are far more burdensome than in Massachusetts, as examples of regulatory overreach.
Rules and licensing requirements for hair braiders “are a great example of unreasonable arbitrary regulation that hurts people’s ability to support themselves and their family,” said Paul Avelar, a senior lawyer with the institute. For hair braiding, he said, “there are no chemicals, no heat, no cutting. Braiding is literally something that children know how to do.”
Nationwide, the average cosmetologist must complete 372 days of classes, two exams and pay $142 for a license application, making it the fourth most-regulated occupation in the country, institute research shows. The institute says hair stylists are far from the only occupational group to have become snarled by government red tape. Not long after World War II, fewer than 5 percent of U.S. workers needed some kind of occupational license, a proportion that swelled to 29 percent by 2006, according to researchers from Princeton University and the University of Wisconsin.
“It seems that hair braiding shouldn’t require a license just to braid hair, as Massachusetts shows, there are still these states that make it difficult for braiders,” Avelar said. Yet Massachusetts ranks as the least burdensome state when it comes to obtaining a cosmetology license, according to institute figures on minimum age requirements, fees, length of training, minimum education and exams.
But in terms of hair braiding, the state has heavier mandates than 32 others, Avelar said. Still, it’s not as demanding as Iowa and South Dakota, which require 2,100 hours of training. Like Kentucky, states including Colorado and Maine recently exempted hair braiders from cosmetology regulations, the institute said.
O*NETonline.org, a website that compiles occupational information, says cosmetologists, hairdressers, and hair stylists in Massachusetts earned $28,200 in 2013 on average, including fees and tips. Income at that level can make it hard to amass enough capital to start a new salon, let alone pay off the costs of education required for a license.
At Fadil Hair Braiding in Cambridge, a small braiding shop that specializes in weaves and cornrows, workers said it can take anywhere from 30 minutes to five hours to provide the desired look for clients. They declined to give their names.
One, relaxing on a couch during a break, said she learned how to braid from friends and relatives beginning when she was just five years old. While she attends a local college to study business, working at the shop part-time is fun, she said.
“It’s nice,” she said. “I love making people beautiful so I enjoy what I do.”
Staff writer Kara Bettis contributed to this report. Contact Beth Treffeisen at email@example.com.
Martin is one of the co-founders of hair technology startup Myavana, and has been featured in almost every major urban publication
This family business has set out to disrupt the traditional 500-billion-dollar hair industry with their new patent-pending invention, Minute Weave. Minute Weave is the fastest and easiest weave installation and styling system ever created. Founded by a family of engineers, military veterans, and hair and beauty enthusiasts, Minute Weave offers customers the potential to create fabulous hairstyles in as little as 10 minutes, but without the sewing, gluing, or commitment, and at a fraction of the cost.
Minute Weave works by attaching hair to a cap using Velcro hook and loop technology. Your complete collection includes 100% Virgin Remy Hair that can be cut, washed, and dyed, and a custom Minute Weave cap. This revolutionary product allows style, versatility, and functionality all in one. You can watch a quick demo by watching the Minute Weave Demo Video.
Co-founder Marche Goldwire was fed up with the commitment of traditional weaves. “You buy the hair, pay for installation by gluing or sewing which takes hours, then you are stuck with that style, whether you like it or not, until you pay for its removal. We figured out a way to eliminate all these inconveniences,” Goldwire explains.
Co-founder Chanel Martin, also known as the “Hair Engineer,” is no stranger to the haircare industry. Martin is one of the co-founders of hair technology startup Myavana, and has been featured in almost every major urban publication, including Business Insider and Forbes, and was more recently featured on daytime talk show The Real. “When Marche introduced the initial concept of Minute Weave to me, I knew we were on to something. I have worked with hundreds of women who have suffered severe damage to their hair and scalp using traditional weaving methods. What I love about Minute Weave is that you now have the option to wear extensions while protecting your scalp and hair. Minute Weave is the ultimate protective style!” says Martin.
You can donate or pre order your Minute Weave collection by visiting their Kickstarter campaign by clicking here, or sign up for their email list by visiting www.MinuteWeave.com. See Minute Weave in action, by watching the installation video and by following Minute Weave on social media @minuteweave on Instagram,Twitter, Periscope, Facebook and Snapchat.
VALDOSTA – Last week, Entrepreneurs of a Valdosta hosted a Grand Opening & Ribbon Cutting ceremony for Kim & Fancy’s Glam & Nail Bar.
Kimberly Picket and Francheska Flecha said they had a vision. A vision to open their very own Hair Extensions and Nail Glam Bar in Valdosta. With the help of Entrepreneurs of Valdosta mentor program, on May 7, with the help of family and friends, their long held vision came to fruition with the opening of their very own glam bar.
On Saturday, a ribbon cutting ceremony took place to formally celebrate the grand opening. With a table spread of goodies, surrounded by family and friends, The Entrepreneurs of Valdosta members welcomed the new storefront addition to the city.
The Glam Bar is two businesses in one. Kimberly Picket has her own Hair Extension line which features 100% Virgin Hair. Francheska Flecha has worked in many nail salons, but she made her dream come true by opening her own.
Kim & Fancy’s Glam and Nair Bar is located at 415 Cowart Ave Suite C.
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Black haircare sales accounted for $2.7 billion of the haircare industry in 2015, according to market research agency Mintel, with that figure slated to improve by 26 percent between now and 2020. Recognizing the need for women to better understand their natural hair in the midst of this growth, Celena McAfee and Monique Eversley are hosting the fourth annual Philadelphia Natural Hair Show on Saturday. The event is intended to educate and empower women through workshops and a series of performances that culminate in a fashion show.
Here, this year’s headliner, “Cutting It in the ATL” personality and The Damn Salonnatural hair stylist Mushiya Tshikuka, talks common hair complaints, haircare during the summer months and what to expect from her salon’s performance at the Natural Hair Show.
For someone who is a blank slate on this subject, how would you define natural hair?
I would describe natural hair as the kinky, curly texture that grows from a black woman’s hair. And for years, women have not worn their natural hair because their idea of beauty came in straight hair. So now women are beginning to embrace their natural textures, and I’ve created looks from years ago that make natural sexy, make it corporate and make women want to love and embrace their natural hair.
What do you think is behind that shift toward fewer people straightening their hair?
I think it’s directly associated with creating looks and styles that made women feel comfortable wearing their natural, kinky hair. It’s the innovation of styles that made women say ‘I want that big hair.’ But actually, it’s more ‘I have that big hair — I just need to stop straightening my own.’
The trend right now is curls, curls and more curls. Texture. Big hair. So, everybody wants their hair as big as possible. And at this point now if your natural hair is not big enough, there are extensions — for example, my RunwayCurls extensions, they’re kinky hair extensions that actually elongate our natural curly texture, seamlessly. Before — if you’re a guy you might not know — but people were wearing these extensions for a long time, but only straight extensions existed. So black women would wear only straight extensions. But now, with RunwayCurls, a kinky, curly hair line, women can wear hair extensions that actually look like their big, kinky, wildest hair.
What’s the biggest complaint you hear from customers, in trying to maintain their natural hair?
Well, it’s two things: One of the biggest complaints is ‘My hair doesn’t grow.’ A lot of black women say that. But what happens, is they don’t know how to maintain it well; all hair always grows, and it’s not that their hair is not growing. It’s just breaking faster than it’s growing. Why is it breaking faster? It’s probably because of what you’re doing to it.
A lot of women, they can be 35, or 45 or 55 — they don’t know how to comb their natural hair. Because for years, they have not seen or dealt with their natural hair, because at 11 their mother permed their natural hair. So if you’ve been dealing with straight hair for years, and you’ve been playing with dolls that have straight hair for years, when you finally decide to go natural you don’t even know how to comb kinky hair. You’re like, ‘The comb is not going through!’ That’s because you’re not actually putting the comb in the right place. Simple things like this they don’t know.
So, a lot of complaints are their hair don’t grow, their hair is breaking, they have no edges — and a lot of women have a bald area in the middle of their head and they say it’s hereditary. But generally, it’s not hereditary. The only hereditary thing is their mother didn’t know how to take care of their own hair too. So it’s important to be educated in dealing with this hair because these people really don’t know how. But I have a solution for that [coming soon for kids].
Why do you think so few mainstream ads gear toward natural hair? If you’re watching a commercial, it’s still ‘standard,’ straight brown or blonde hair you typically see in a shampoo commercial.
I’ll tell you what. Initially, these big companies defined the norm, defined the beauty. You follow? So also, back in the day, the only huge platform of influence were things such as TV and radio. And ‘regular people,’ for lack of a better word, were not always on TV and radio. So very few people could have the platform to define what is normal. But now with social media, the world is so small — a little person in a little corner of a little building can [have a lot of influence]. That person in the corner who decided, or that little girl in her little closet, who came out and decided ‘I’m going to wear natural hair and show everybody it’s the most gorgeous thing. And everybody else is going to wear it.’ She doesn’t need television; she doesn’t need radio. All she needs to do is get on her computer and show the world. Take some pictures and show the world ‘This right here is the —-.’ And bam, the world is influenced. [Laughs]
Why do so many salons stick to cuts and colors? So many full-service salons don’t really advertise themselves as a destination for natural hair.
The foremost thing that comes to my head, is the general population, 92 percent of the world, are followers. Followers meet the demand. The rest of the 8 percent are leaders andcreate the demand. I’m a demand creator. I don’t have to just meet a particular demand; I can create a demand for something. This is to say that most salons service cuts and color because they know they’re comfortable — it’s a demand they know exists. A lot of them are afraid to service that hair because 1) They don’t know it, and 2) They don’t know if they’ll survive financially.
You have a performance in collaboration with your salon called ‘Who the Hell Says Natural Hair Has to be Boring?’ in this year’s show. What can people anticipate from that?
When it comes to natural hair, for us, it’s a lifestyle. A movement. It’s more than just hair. We live and breathe the philosophy and mentality that we are absolutely stunning in our kinky, curly textured hair and that it’s not necessarily about the hair — it’s about the confidence. We capture people and display that through music, through hair, through fashion, a lot of things …
Basically, when we do a stage presentation, we incorporate music, fashion, hair. On the stage we’ll have our DJ; we’re going to have our songs, producers on the team,everything we walk through and talk about is basically our music, and we’re going to have a live band on the stage with some stunning models rocking their own natural hair — as well as [models with] hair extensions. Everything will be displayed in a very dynamic presentation.
Any advice for black women maintaining their hair during the summer?
Yes, most definitely. Summer there’s heat and with natural hair it’s very different than with permed or straight hair, moisture is the most important thing when it comes to growing natural hair. My advice to women is just to wash their hair as often as possible. The rule of thumb back in the day for black women was to wash your hair as little as possible because it is just better for your hair, but that’s not true. That’s definitely my No. 1 advice. My No. 2 is that, with your natural hair, it’s not always even about your hair. It’s about your confidence. People will believe in you as much as you believe in yourself. While a lot of women feel like they cannot wear natural hair in corporate America, because they work in a bank or attorney’s office, that’s not true. People don’t care unless you care. People don’t make it a big deal unless you do. My advice to women is just to embrace who you are, believe in who you are, walk like you’re the —-,and everybody else will think that you’re the —-.
What do you hope people take away from the hair show?
What I want to do whenever I get on the stage is give that woman who is dabbling on the edge of going natural, and loving what she sees, but too afraid to do it, what I hope she’ll take away is ‘Wait a minute, I can do that too. I can be just as beautiful and confident too. Screw it. I’m gonna do it.’ And it’s much healthier as well, besides being more beautiful. There are so many problems that come with the chemicals that black women put int their hair on a bi-weekly or tri-weekly basis. With that chemical in their body. So I want them to get away with ‘I can do this and be bad*** and it doesn’t matter what the world says.’